Without any doubts, internet has revolutionized our daily life. Internet is being used across the world to get information about anything. Businessmen are also efficiently utilizing it to capture targeted customers as well as to build their brand name. Several online marketing tactics like social media, online advertisements and email marketing are used for this purpose.
Why property brokers are choosing Email marketing?
Observing people’s interest using internet to find suitable residential or commercial property has provoked an idea among real estate firms and brokers to use email marketing campaigns for their special offers and available property listings. A well crafted and well planned campaign not only provides good exposure among targeted customers, it also enable you generate direct sales without spending huge money on expensive mailers and print advertisements. After tracking back you can create relationship and trust in customer’s mind. Irrespective to the business’ size, email marketing is an effective marketing tool.
Top tips to create effective Email Marketing Campaign for real estate
Real estate brokers and property management firms have been using email marketing campaigns to maintain and manage their business and clients efficiently. It also helps small enterprises to get recognized on international levels. Despite getting new customers you can also track old customers. You don’t have to wait for long to observe efficiency of such campaigns. Response can be evaluated even in few hours. The success of email marketing campaign depends on how it has crafted and what are you offering to your clients. Below I have summed up few tips to create persuasive real estate email marketing campaign.
Relevant subject and positive message
You must pay special attention to write subject line and message of your email. In order to get your email checked by recipients. Relevancy of subject line is the primary factor, which is essentially required for all type of email marketing campaigns. Avoid writing hazy and too descriptive subject lines. Try to make it simple and to the point. Secondly convey your message in positive way.
Segmentation to organize your emailing list
Segmentation involves grouping your customers according to their interest. This way you can easily target group of customers interested to know about any specific region, neighborhood and type of house. Identifying prospective client is necessary to take maximum advantage with your campaign. Whether you are going to share an open house, newsletter or listing update with your customers, refining email list in your database enable you to protect from spending extra for sending messages to recipients who don’t want to receive such messages. Although, it’s a time taking process but it will surely improves to generate more sale. And in long run, it also saves your time and gives positive results.
Professional Email Design
It’s good to hire a professional designer to craft suitable email message, which is capable to prevent recipients from unsubscribing just after opening it. Design is one of the crucial things required for branding. A well designed email plays a great role in building brand image among competitors.
Try to build up your image as an industry expert
It is good to include list of useful resources that can benefit your clients. Other topics you can include in your email marketing campaigns are tips about home buying and maintenance, current market analysis and recent updates, area information, events and upcoming events and seminars in any community. Sharing such useful knowledge with aim to benefit your customers really helps you to boost up your image as an expert in the industry.
Newsletters are a best way to welcome new clients. With a manage subscription option in your email, you can ask them to opt in to your subscription list. Try to divide newsletters in categories that work for you. You can also ass local events, neighborhood information, industrial and residential stories and financial news to inform your readers. Such efforts will show your credibility and interest to actually serve your customers.
In fact solid email marketing is capable to work for realtors as it enable them to target customers to drive direct sales. Moreover, real estate firms will be able to build relationship with their prospective clients that eventually help them to generate more sales