Business leaders think they got what it takes to make the business world a better world. They got experiences and novel insights. Well, better think again.
Putting their view in context to blog-writing, they indubitably have a good say. They’ve got the goods – and all they need is to put them in the right words for the right kind of audience. Uh-oh, now you’re torn, dear business leader.
The part that involves putting thoughts to words doesn’t sound right. Of course, any business leader knows how to talk and write. Their communication skills have long been wrought to face challenge in a discourse, negotiation, inside the boardroom, and so forth. Yet, business leaders should take into consideration that within those exchanges the jargons are au fait. The technical processes and the trade secrets are well-understood.
Putting that content in the blog, would it remain to meet your intended audiences’ comprehension? Would the form translate into the audiences’ medium or language? Most importantly, is it written in the most interesting manner, with a punch that sets the reader laughing, or heavily reacting?
There, business leaders will have something to chew about. In addition, business leaders need to ask themselves: “Can I sound authoritative without having to sound superior?” This question is crucial, as in principle, anybody writing (that means whether a business leader or not) has to bridge whatever gap exists to establish a connection. Think of it like how experts convey their message to a newbie.
Before business leaders head on to consult a professional PR or communications officer, they might as well check the following entries below:
- Grab vs. Go
If you don’t want your followers or leaders to leave your blog, stealthily grab them. One popular technique is by coming up with an appealing title or headline. The next best tip is to carefully craft your introduction.
As much as possible, infuse the introduction with the basics of the dilemma, as well as, how you suggest to fix it. Using interesting anecdotes is almost always effective.
- Vague vs. Vicious
In business transactions, business leaders can be understandably cautious with those words. The same thing applies in blogs. However, if leaders do this in the expense of sounding vague, their piece is in for the readers’ dubious looks.
And take this important note: readers hate vagueness. To avoid having to suffer the consequences of this loathing while concurrently being careful, substantiate your claims with proofs. Be vicious in pointing out that this x occurs because of y – but don’t forget to imply that this phenomenon is dependent in the mentioned variables.
- Visual vs. Vanity
Business leaders recognise the amazing power of images. Hence, coloured and black-and-white ones are pasted alongside the content, or greet the reader at the topmost section.
However, some overdo it. They might have forgotten that these visuals serve to aid the readers’ or audiences’ imagination. Business leaders should be forewarned about the uncanny label of vanity; rather, they need to stick to witty images that fit to their witty texts.
In sum, business leaders are one of the busiest persons. Yet, their efforts in spending a time or two to enter a new blog piece mean that they do care about their audience, their readers. Actualise this care into action: discard your old views and revamp your way of thinking, as well as, your blog!
Manuela Theissen is a public speaking-and-writing consultant and a local Londoner. Her daily routine includes writing Custom Essays for College students a day, particularly an essay about business, marketing, and international retailing.